Advertising Lite: set up and manage your advertising campaign

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Advertising Lite is an application that allows you to set up and manage advertising campaigns by inserting rotating banners in some sections of the Splash Portal for a certain amount of time. Once this application has been activated, the Tenant is able to monitor all data of interest, such as impressions and click analysis for each image inserted.

Control Panel management

By clicking the Manage button it is possible to manage the advertisements that will be displayed to the end-users, for some particular pages of the Splash Portal or as the consequence of particular actions performed.

As a first action, select a zone. A zone indicates a place where banners will be displayed. Once a zone has been selected, you can manage all the related banners. The available zones are:

  • Top box: the insertion of advertising in the upper part of the page of the Splash Portal, above the other blocks. Please note that this advertising is not supported for Splash Metro models.
  • Splash ADV: the insertion of advertising as a result of an action performed on to the Splash Portal.
  • Bottom box: the insertion of advertising in the bottom of the page of the Splash Portal, below the other blocks. Please note that this advertising is not supported for Splash Metro models.

By clicking Statistics for a zone, you can see the number of related impressions and clicks. This information can be viewed in the Control Panel as a text or as a chart (it is possible to specify a time interval where retrieve values), and it can be exported to a CSV file by clicking the Export to CSV button.
Please note that, as explained below, the application allows you to display statistics for each single banner in the zone.

By clicking Manage banners for a zone, you can enter the page to create a new banner (by clicking the Add new banner button) in the zone or perform operations on existing ones.

The available actions for every banner are:

  • Pause / Play: it is possible to enable inactive advertising or disable active advertising.
  • Edit: to modify details for existing advertising.
  • Statistics: it is possible to display end-users clicks and impressions for the single advertising, as mentioned above. This information can be viewed in the Control Panel as a text or as a chart (it is possible to specify a time interval where retrieve values), and it can be exported to a CSV file by clicking the Export to CSV button.
  • Delete: it is possible to delete advertising.

Creating a new banner

As explained above, you can create a new banner by clicking the Add new banner button. The following information is required:

  • Name of the banner: the name associated to the banner.
  • Date of publication: the first date when the banner must be displayed.
  • Date of expiration: the last date when the banner must be displayed.
  • Url: the URL where the end-user is redirected to after clicking the banner.
  • Banner: the image to upload through the Control Panel.

Please note that as a result of inserting more than one image per section, you will have a "rotating banner".

All actions can be performed by the Tenant and, if the Management is Differentiated and the Responsibility is assigned to the Venue, also by the Venue Manager.

Settings

The settings available for this application are:

  • Management
  • Responsibility

For further information about these settings, please see Marketplace..

 

End-user experience

This is an example of Top box banner:


This is an example of Splash ADV banner:


This is an example of Bottom box banner:

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