Setting up Access posts through a few clicks in the Social Marketing application

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[Please note that this article refers to an older version of the product and may be outdated. You can find the most recent guide here]

In this guide we provide an example for the configuration of "Access posts" in Social Marketing, in order to give you a clear idea of the effectiveness of this application.

 

Example scenario

In our case the application is configured to post Once every 3 days.

The Access Post content contains the default social post. In our case it is configured only for Twitter.

There are also three configured scheduled posts. One for Facebook (with the Only once option) and two for Twitter (the first one with the Only once option, the second one with the Daily option).

 

End-user experience

An end-user logs in with Twitter for the first time. We are going to explain how the content is chosen.

First access

Access post settings

The first thing to check is Access post settings. In our case:

  • Enable social post is "Yes", so the application is enabled for the Tenant or Venue.
  • Limit posting to the timeline is "Once every 3 days", so the application tries to retrieve content only if the user hasn't logged in to the service in the past 3 days. In our case this is OK, as the end-user is logging in for the first time.

Content

Then a piece of content will be selected. In our case there are both default and scheduled content.

As a rule, scheduled content has the first priority.
Scheduled posts are ordered by creation/modification date, so the more recently created or modified one is displayed at the top of the list and then all the other in a descending order.
The application parses each item, until a valid one is selected. If no scheduled content is selected, the application selects the default one.

In our case:

  1. The first item cannot be selected, since it deals with Facebook authentication, and the end-user is logging in via Twitter.
  2. The second item will be selected, since it is a Twitter content and all the constraints are met.
  3. The third item meets all the constraints as well, but the second one has been already selected.

So, the application asks the user to post the selected content. If he accepts, then the content is published.



Second access

Access post settings

If the end-user tries to log in earlier than 3 days, then no content is selected. Otherwise, valid content is selected.
Let's imagine that the three days from the first login are passed.

Content

Scheduled content is parsed again.

In our case:

  1. The first item cannot be selected, since it deals with Facebook authentication, and the end-user is logging in via Twitter.
  2. The second item cannot be selected either, because it is a Only once content, and it has already been published.
  3. The third item meets all the constraints and is selected.



Third access

Access post settings

The behavior is the same as the second access.

Content

In this case the behavior is same as before, and the third content is selected.
Please note that Twitter does not allow applications to post duplicate content. So, if not much time has passed from the last post, Twitter may reject the post.

Note

As previously mentioned, if no scheduled post is selected, then the default one is chosen. If no default post is selected for the particular social network, then the application will not ask the user to publish any post.

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