As part of the update to the Custom Report, several Key Performance Indicators (KPIs) from the previous version have been revised or replaced to improve accuracy and provide more insightful data. To help you understand these changes, we've created a mapping between the old and new KPIs. This guide will help you navigate the transition, ensuring you can continue to analyze your network’s performance effectively.
Some metrics that have been eliminated due to inaccuracies or reduced relevance.
OLD KPIs name | NEW KPIs name |
Sign-ups |
New Contacts (Total) |
Average New Users Per Day |
New Contacts (Average per Day) |
|
Marketing Opt-in (Total) |
|
Marketing Opt-in (Average per Day) |
Max Concurrent connections |
- |
Connections |
Connections (Total) |
Unique Connections |
Active Users (Total) |
Average Connections Per Day |
Connections (Average per Day) |
Impressions |
- |
Average Impressions Per Day |
- |
Total Traffic (MB) |
Exchanged Traffic (Total) |
Avg. Traffic per User (MB) |
Exchanged Traffic (Average per Day per User) |
Total Connection Time (Hrs) |
Connection Time (Total, min) |
% Returning Users |
Returning Users (%) |
|
Returning Users (Average per Day) |
Avg. Connection time per user (Hrs) |
Connection Time (Average per Day per User, min) |
% Male Users |
Male Users (%) |
% Female Users |
Female Users (%) |
% Desktop Users |
Desktop Users (%) |
% Smartphone Users |
Smartphone Users (%) |
% Tablet Users |
Tablet Users (%) |
Average visit duration |
Average Visit Duration |
% Returning |
% Returning |
Traffic Index |
Traffic Index |
% Bounced visits |
Bounced visits (%) |
% Attraction rate |
Attraction rate (%) |