The Zone dashboard provides you with insights about the traffic in specific zones of your location.
There are two types of zones you can use:
- Virtual Zones
- Polygon Zones
Virtual Zones are groups of proximity areas ("bubbles") around sensors (Access Points or Volare Sense). Virtual Zones give you the flexibility of analyzing traffic by placing sensors in a specific area of interest. Visitors are mapped inside a Virtual zone based on their proximity to the sensor, but the actual position of the visitors is not known. To learn more how to create Virtual Zones you can read this article (Create and manage Virtual Zones).
Polygon Zones, instead, are polygon areas on a floor plan map. In this case, we rely on the capabilities provided by some of the WiFi vendors to estimate the position of the visitors on the floor plan, and we map that position inside the polygon. Note that this type of Zones is supported only by some vendors (see here the details).
Due to a limited precision of WiFi positioning technology, Polygon Zones should be at least 20 by 20 meters. To learn more how to create Polygon Zones you can read this article (Create and manage Polygon Zones).
The image below shows an example of a shopping mall with a mix of Polygon Zones, used to map the common areas where there are WiFi Access Points, and a Virtual Zone, built around some Volare Sense installed inside a store of the mall.
The Zone analytics dashboard allows you to measure the percentage of the total traffic of the Location that visited each zone in a certain period, either virtual or polygon zones. The main table shows for each row the name of the zone and the percentage of traffic of the location seen in that zone (Zone traffic).
Using this dashboard you can easily understand:
- The percentage of the traffic of a location that visited each zone
- What is the most trafficked zone
- Traffic distribution across zones
Moreover, you can filter the results on a specific analysis period by selecting it on the top of the page. By comparing the same zones traffic on different periods, you can assess the impact of store optimization initiatives.
Let's say your goal is to drive more foot traffic in a certain area of a shopping center. First, you assess the existing traffic level by measuring the traffic conversion to that zone during one week.
Then, you install a new digital signage at the entrance and in the target zone and you measure the traffic conversion the followign week to see if there is a lift in the zone traffic.
Visualize Physical Zones
You can filter the dashboard to show all type of zones or only one specific type (Virtual or Polygon). If you select the Polygons Zone Only option, you can then select a specific floor and the dashboard will show at the bottom of the page the floor plan map with the visual representation of the Polygon Zones.
The color of each zone represents the percentage of the location traffic that visited the zone.