The Overview dashboard allows measuring the traffic metrics over a period of time. All the metrics are shown as a single counter over the period, in a form of a number or a percentage.
For example, the number of Visitors on this page represents the total number of unique individuals who made at least one Visit over the observation period. An individual who made one Visit at the beginning of the period and one at the end still counts as one unique Visitor.
The dashboard presents all the metrics described in the following article: Traffic metrics.
Using the dashboards
All the dashboards allow to measure the metrics on the page over a customizable period of time and aggregate the data across all the Locations or inspect each individual Location.
You can choose the Observation Period from the top of the page, select all the Locations of the Organization or pick one specific Location at a time.
All the metrics are compared with the value of the same metric computed over the Previous Period, defined as the period of the same amount of days immediately before and adjacent to the Observation Period.