Business Goals
67% of in-store customers would take advantage of a promotion offering a guaranteed reward or gift while inside the store. This use case aims to reach the customers in-store with targeted communication that incentivize the customer to buy, to ultimately increase the conversion and basket size.
How to implement it
The Triggered CamCampaign tool allows creating campaigns to reach customers in realtime while they are in your store. To implement this engagement experience there are few steps to follow:
- Define the target
- Define the content of the engagement
- Configure and launch the campaign
1. Define the Target
Using the Segment Builder tool you can create several different segments that you can target with tailored and relevant content. For example, you can distinguish by demographic attributes, level of loyalty (frequency of visits and number of stores visited) and engagement (time spent in-store).
2. Define the Content
Cloud4Wi offers several tools to create engaging content, including:
- Offers, to promote products
- Email builder: an easy to use visual composer to design beautiful emails
3. Configure the campaign
Using the Triggered Campaign manager you can create a campaign to reach in real-time your customers while they are in your store, for example:
- Nearby a store: this event triggers the campaign as soon as the customer is detected in the proximity of the store
- Enter in a zone: this event trigger the campaign when the customer enters in a specific zone (defined as a polygon or virtual zone), for example, the fitting room of an apparel store
- Dwell in a zone: this even trigger the campaign when the customer dwell in a specific zone for a minimum amount of time
How to measure success
Your ultimate goal is to drive purchases, maximizing the conversion or lifting the basket size. Without a direct integration into the POS system, we don't know exactly which of the reached customers were converted. However, there some metrics that can help to measure the success of the campaigns:
- Offer Redeem rate: if you use the native Cloud4Wi Offer tool, you can monitor in real-time the redeem rate of the offer
- Call to action CTR: in any email or SMS you can add your own links with a call to action. Using the click tracking capabilities of Cloud4Wi, you can track the CTR of your messages