we’re delighted to bring you some important updates to the Cloud4Wi product suite.
Data Processing Control (Compass, Splash)
We introduced new and powerful settings to let you control how the collection of customers’ consent is reflected in their personal data processing. Now you can specify the minimum opt-ins to be collected from customers in order to process their personal data, track their visits and profile them.
You can learn more in this detailed article.
Customer Visit History (Compass)
Compass identifies customer visits by leveraging data that signals customer interactions in the store — including the data from passive WiFi tracking and WiFi Connections. The data from multiple sources are blended and processed with sophisticated algorithms to distill the relevant interactions, called Visits. The history of each customer’s Visits can now be visualized in the profile page.
Behavioral Metrics (Compass)
Based on the history of the Visits, the system computes statistical metrics that describe and summarize how a customer interacts with the organization (for example, date of the last visit, most visited location, average visit time, etc.). These metrics are refreshed daily to make sure they reflect the actual interactions of each individual.
The behavioral metrics can be used by marketers to identify and target specific audiences based on their behaviors and interactions with the stores, for example, customers who haven’t visited in a long time, customers who visited during a specific event, or most loyal customers.
The metrics are part of the contact profile and they are available in the contact exports via CSV, in the related API endpoints.
The full list of available metrics can be found in this detailed article.
Dashboards and Metrics Review (Spaces)
We revisited the metrics provided by Spaces and we collapsed the Overview and Trends dashboards into a new one simply called Behaviors.
We removed some of the metrics that refer to the count of unique individuals and focused instead on those that support use cases related to marketing initiatives by informing the strategy and measuring the impact of store-related campaigns.
Please read this detailed article for more details.
- A new file, called External Venue ID, has been added in the Venue configuration. The ID is exposed in the /venues API end-point and offers an easier sync of the data with external systems that use existing codes to identify the stores
- Minor improvements to the Promo Page tool, including the possibility to change the style via custom CSS