Behavioral metrics are statistical attributes computed on each Contact Profile that describe the customer behaviors based on the history of its visits and interactions with the locations.
These metrics synthesize the most relevant important behaviors in simple to use attributes so that you don't have to process yourself every time all the raw event data. In this way, attributes can be used to easily to filter and identify target segments and audiences.
What metrics are available?
Here the list of metrics available for each Contact Profile
the total number of days the customer has done a Visit since the First Seen date. Multiple visits on the same day are counted one once in this metric
|Last Visit Date||date of the last Visit|
the total number of locations visited by the customer has done since the First Seend date.
|Last Visit Location||Location visited most recently|
|Most Visited Location||Location that the customer has visited more frequently|
|Avg. Visit Duration||
Average duration of all the Visits the customer has done in the last 6 months
this metric is a percentage measured as the number of days the customer has done a visit in the last 6 months divided by the number of days the customer has been seen (passerby or visit event) in the same period.
|Avg. Monthly Visits||this metric measure the average number of visits in a 30 days period, evaluated as an average on the last 6 months. For example, if the customer has done 6 visits in the last 6 months, this metric would count an average of one visit every 30 days|
|Avg. Days Between Visits||
this metric measured the average number of days between adjacent visits in the last 6 months
|Time of day preference||
this metric reports the time of the day the customer usually visit the store. If there is no enough data to identify a preference the metric value is null. Possible values are:
|Day of week preference||this metric reports the day of the week the customer usually visit the store. If there is no enough data to identify a preference the metric value is null.|
How can I use them?
The behavioral metrics can be visualized for each customer in his Contact Profile page. They are also part of the Contact Profile attributes in the CSV export and on the API endpoints.
You can also use the behavioral metrics as filtering attributes in the Segment Builder.
When are they available?
The behavioral metrics are computed and refreshed daily. For this reason, it is possible that the metrics you see in the Contact Profiles page do not reflect the exact status of the customer interactions.
Please note that some of the metrics are computed considering the last 6 months of the customer interactions. If the last interaction is older than 6 months, the metrics might be zero or null.