WiFi vendors provide basic out of the box guest WiFi capabilities designed to address the basic use cases across all industries.
Cloud4Wi Splash specializes in maximizing the guest WiFi benefits for organizations that see in the guest WiFi a foundational technology to support their digital transformation, and elevates the WiFi vendors capabilities with specific features that boost the value and cut operational cost.
| Benefits & Needs | WiFi Vendor only | Cloud4Wi |
|---|---|---|
| Compliance with privacy regulations and GDPR | Compliant as long as you don't collect personal data. | As a Data Controller, the client is in total control and Cloud4wi provides all the tools to handle DSR (data subject requests) and keep consent records in sync with the client's existing system of records. |
| Compliance with internal company privacy guidelines | Basic, hard-coded opt-ins are not enough to address the enterprise needs | Cloud4Wi gives full flexibility of creating custom opt-ins and agreements with version control. It also provides granular control on how the consent gathered by each user is reflected in his data processing, making possible to limit the processing of all personal data or limit only advanced profiling options. |
| Location-based experience and contents |
Usually not possible or difficult to manage. Multi-language support usually not available. |
Clients can personalize the experience on each location by designing and assigning experience templates to each location of a group of locations; clients can also delegate local store managers to control and personalize some details of the onboarding experience. Support for multiple languages with the possibility to personalize the dictionary. |
| Sign-up and identification options | Usually limited to a few options that are pre-combined or can't be mixed with each other |
Multiple registration methods - password or passwordless, social login, access tokens - that can be combined with flexibility and customized granularly |
| Contact and profile data collection | Usually not available or limited to a predefined set of fields |
Definition of customer profile data to collect for each sign-up method, including missing profile data form social network login. |
| Data validation and assurance | When available, usually to SMS validation |
Phone validation via outbound SMS with code or link. Email validation process. Optional access restriction to 5 minutes if not validated. Inline email validity checks using sophisticated algorithms. Duplicate detection and cleaning. |
| Premium and paid services | Not supported |
Possibility to create internet access profiles with different QoS and policies and provision them with access codes or via payment with a credit card. |
| Customer Profiles data management | No supported. Usually limited to devices management. |
Cloud4Wi provides CRM likes functionalities to handle operations on Contact Profiles. Visualization, edit, bulk export, programmatic export to SFTP or via email and automatic sync with external CRMs |
| Access Journey | Usually limited to the authentication page |
Cloud4Wi allows to design an access journey to engage the customer and extract value, publishing offers, survey or interstitial pages with call to actions to onboard customer into digital programs. |
| Guest onboarding on corporate private networks | Usually limited to basic WPA2 password sharing |
Self-registration of guests with sponsorship validation from hosts and employees. Kiosk for self-validation with delivering of an access code. |
| Onboarding on Passpoint networks | Not supported. Usually focused on network configuration support. |
Cloud4wi provides multiple onboarding experiences to let customer activate their device with Passpoint wireless profiles |
| Guest WiFi reports | Usually focused on devices and network usage |
Detailed reports that allow understanding the interaction with the Splash Page and how the customers use the guest WiFI service. Tools to compare performances across locations and in different periods. |
| User Analytics | Not supported |
Reports to analyze the demographic profiles of customers and their profile data. |
| Integration with eternal content managements and web apps | Not supported | Cloud4Wi provides a webSDK toolkit that makes it possible to integrate external contents and apps in the Access Journey to create a personalized and location-based experience to engage customers. |
| APIs and webhooks | Limited to network management and events | Full set of REST APIs to manage users and get notified when customers come into the store or register for the first time. |
| Native connectors with marTech ecosystem | Not supported | Native connectors to automate the data integration with third-party marTech technology systems, such as Salesforce Sales Cloud, Salesforce Marketing Cloud, MailChimp, Cheetah Digital |