Triggered Campaigns is an application that allows you to send promotional messages to your customers when they sing-up or sign-in to your guest WiFi.
Define campaign trigger
In the first step of the campaign setup wizard, "Trigger", you define the event that triggers the campaign. The following triggers are available:
- Sign-up: when the customer registers to the guest WiFi the first time
- Log in: when the customer logs in the guest WiFi service
Once selected the trigger, you can optionally decide to delay the message:
Define your campaign channels
In the "Channel" step of the campaign setup wizard, you can select how to send the message. The available channels are Emails or Text Messages.
In order to use Text Message as a channel, you need to have configured a Text Messages gateway, such as Twilio.
Refine your campaign target audience
In the "Audience" step of the campaign setup wizard, you can refine the target audience of your campaign. Here you can set the conditions that need to be satisfied to activate the delivery of the message.
You can set up a maximum two rules. The campaign is sent when at least one of them is satisfied ("OR" logic).
For each rule, all the conditions must be simultaneously satisfied ("AND" logic).
You can add the following rules:
- Audience: Enable a campaign to be sent when it matches the details of the end-user who performs the action on the Splash Portal. Conditions may be:
- Gender: male, female, or unknown.
- Age: less than a specified age, more than a specified age, a specified age range, or an unknown age.
- Content type: depends on how the end-user performed the authentication on the Splash Portal (Social login, or traditional login).
- Visits: the minimum number of visits (successful authentications) to the Splash Portal.
- Time: it is possible to enable a campaign to be sent in a particular time. Conditions include:
- Frequency: Just once, once a day, once a week or once a month.
- Time slot: a particular range of time.
- Place: it is possible to enable a campaign to be sent when the end-user is in a particular place. Conditions are the following:
- Network: a particular set of Venues or Hotspots.
- Location: a city and its neighbors (it is possible to specify a maximum radius where the campaign is enabled to be sent).
- Device: it is possible to enable a campaign to be sent when the end-user opens a Splash Portal with a particular device. Conditions include:
- Browser: if the end-user is opening the Splash Portal with a particular browser.
- OS: if the end-user is opening the Splash Portal with a particular Operating System.
Please note that the application automatically sets Frequency = "Once a day" if you choose Connect to Wi-Fi during the first step.
This is only a suggestion that the application gives you in order to avoid sending too many messages to your end-users: you can remove or modify this condition at any time during the creation or modification of your campaign.
Configure the content of your message
In the "Content" step of the campaign setup wizard, you can define the content of the messages of your campaign.
The available options depend on the selected channel in the previous steps and on the available content management tools installed in your account.
In general, when using the Email as a channel, the following content options may be available:
- Rich Text: custom text or HTML. You can specify the object of your email in this step.
- Email Template: use an Email Template previously created using the Email Templates tool. You can specify the object of your email in this step.
- Offer: you can select an offer previously created with the Offer tool. You can specify the object of your email in this step.
When using the Text Message as a channel, the following content options may be available
- Text: custom text of your text message
- Offer: you can select an offer previously created with the Offer tool. The content of the message is defined in the configuration of the Offer.
In every case, you can either decide to use the same content for all the languages or you can define a specific content for each language.
Assess campaign performance and results
You can see a detailed report of this by clicking on the Statistics button on the main view, and filter the data by:
- Access point
The report will show information such as:
- how many emails have been sent
- how many text messages (SMS) have been sent
- how many emails and text messages have been sent
- how many emails have been sent and read
In the Dataset tab, you can see the detail for each message sent: sending time, reading time, clicking time (in case you are using "Click tracking"), user ID, location, access point, campaign name, channel. You can also export the logs in CSV for further analysis in Excel on in your BI tools.
Use your custom SMTP server
The triggered Campaign tool by default uses Cloud4Wi SMTP service to send emails, using the Sender data configured in the preferences of your account.
You can configure your own SMTP server by clicking the "Settings" button in the main view.
If your account belongs to Google, Yahoo, Hotmail, or Outlook domains, then you have to select the proper domain in the Well-known SMTP drop-down menu. Otherwise, select "Custom" for this input and manually fill in the data.
- SMTP host
- SMTP port
- From Name (the sender name)
- whether authentication is required or not.
If SMTP authentication is required, then the following information must be provided:
- Email: the username for SMTP authentication.
- Password: the password for SMTP authentication.
- Type of encrypted connection: this indicates whether you intend to encrypt the message, or not. You can select:
- None (no encryption)
You can check if your configuration is working by clicking the Send button. If SMTP data is correct, the system will prompt a message stating it has been successfully sent.
Track clicks in the content of your messages
It is possible to track the clicks on the links inside your messages, emails or text messages sent.
You can find more information in the following article: Click Tracking for Triggered Campaigns.
I correctly configured my campaign, but it is not delivered to end-users. Why?
The most common causes of this may be:
- Your user did not accept the Marketing Policy
- Your SMTP settings are not correct
- The campaign is paused or expired (check start and end dates)