- Introduction to Passpoitn Portals
- Passpoint identity configurations
- Creating a Passpoint Portal
- Passpoint Portal features
- Use cases
Passpoint Portals are landing pages that you can leverage for collecting customers' sign-ups, while letting them activate Passpoint at the same time.
You can build the Passpoint Portals with the same flexibility you are used to in building Splash Pages, including:
- Custom forms
- Multi-screen funnel
- Custom opt-ins
- Custom agreements and policies
- Contacts validation (email or phone)
Once the user subscribes through the Passpoint Portal, he will be redirected automatically to the Wi-FI Profile Download Page to download his individual Passpoint profile (the actual UX and steps depend on the device OS).
Passpoint identity configuration
Before creating a Passpoint Portal, make sure to configure properly the Passpoint identity parameters.
On the Passpoint Portals setting page of the Cloud4Wi dashboard, accessible from Guest WiFi > Passpoint Portals, there is one main parameter that needs to be configured, named Operator Friendly Name.
The Operator Friendly Name appears on different screens of the user experience, as detailed in the next paragraphs below.
The Domain Name is a technical parameter that has to be configured in the HW configuration and is used to inform a user device that he can attempt connecting to a certain WiFi network. The end-user never sees anywhere the value of the Domain Name parameter.
What does the user see?
With Passpoint, what the user sees in the list of available WiFI networks in his device is not directly related to the name you give to the SSID. Moreover, there are some differences between how Android and iOS behave.
For both iOS and Android, If the device doesn't have any valid WiFi Profile installed, the user only sees the WiFi network with the name given to the SSID in the HW configuration. This is a WPA2-Enterprise SSID, so if the user clicks on it, he will be prompted to enter a username and password (different experience of iOS and Android - read more here)
When downloading a WiFi Profile, the user has to complete the installation for, the Settings app.
The name shown on the downloaded WiFi profile is the name you configure in the Cloud4Wi dashboard as Operator Friendly Name
Once the WiFi Profile is installed, in the list of available networks, the iPhone shows the same SSID with the name given in the HW configuration, with added in a second line the Operator Friendly Name, such as in the screenshot below:
The first line is the name you have given to the SSID on the network configuration (in the example above "Network SSID name")
The second line is the Operator Friendly Name you configured in the Cloud4Wi dashboard (in the example above, "Dashboard Operator Name").
Once your device connects to the Passpoint network, the iPhone shows only the name of the SSID, such as in the screenshot below.
When downloading a WiFi Profile, the user is prompted with an alert from the Android OS that includes the name configured in the Passpoint settings of the Cloud4Wi dashboard in the Operator Friendly Name parameter ("Dashboard Operator Name" in the screenshot below).
Once the WiFi Profile is installed, in the list of available networks, Android shows an additional SSID that takes the name of the Operator Friendly Name configured in the Cloud4Wi dashboard.
From Android 11 and above, this network shows two values such as in the screenshot below.
Android 10 and older shows only the name of the Operator Friendly Name parameter.
Creating a Passpoint Portal
Go to Guest Wi-Fi > Passpoint Portals to open the Passpoint Portals settings. Find the "Passpoint Portals" section. Here you have to configure:
- Login profile: you can create a login profile in Guest Wi-Fi > Login Profiles with your requirements, forms, social networks, validation methods, etc..
- Splash Page: in order to customize the overall page design, you should first create a dedicated Splash Page in Guest Wi-Fi > Splash Pages and the select you page here
- Internet Plan: pick an Internet Plan that will be assigned by default to all users signing up from this Onboarding Portal. To create a new custom Internet Plan, go to Guest Wi-Fi > Internet Plans
At the end of the section, you will see the link to your Passpoint Portal. You can copy the link and distribute it via your favorite channels. As described above, you can also append URL Parameters to prefill the user profile with data you already know about them.
Passpoint Portal Features
- Page URL: each page has a unique URL that you can share across your channels (email, SMS, web, QR codes, etc..). Example:
- URL Parameters: if you already know some data about the contact you are sharing the link with, you can add the following parameters in the URL so that the user created in Cloud4wi will have the same attribute in order to simplify the reconciliation of Cloud4Wi contact's data with your existing customer records.
- email: email address of the contact
- phone: phone address of the contact
- ext_id: and external id you already have associated with the contact in your systems
- location_id: if you are deploying the Sign Up page on an on-site touchpoint such as a QR code or kiosk, you can pass the Cloud4Wi location id so that you can track which location the user subscribed from
- customer_id: this is the id of a user already existing in Cloud4Wi. there may be cases where you already have a user in your Cloud4Wi account but you still need the user to accept additional consents before activating the Passpoint service. In this case, the page will simply enrich the same user matching with the user id.
You can use Sign Up pages in multiple situations. For sake of simplicity let's divide the use cases based on if you are enrolling existing contacts you may have on your systems, or deploying new touchpoints to collect new contacts.
Activating existing contacts
Let's say you already have a contact list that you acquired in past from certain touchpoints, for example, a newsletter pop-up on your website.
Technically, you could use directly the Download Page to enroll these contacts in Passpoint s described in the related article. However, if you:
- want to collect additional data on top of the email, such as the phone number
- collect additional subscriptions, such as to the loyalty program
then you may need to send a link to an Onboarding Portal where you can configure such data and consent collection. Once the user finalizes this step, he will go directly to the Download Page to download his own profile.
To continue the above example, since you already know the contact email address, you can add the email parameter in the Onboarding Portal link so that the contact created in Cloud4Wi will be created with the same link and you can merge the data in your CRM or CDP to create a 360 customer view.
The use case just described applies both in the case of Contact lists you collected in past as well as to new contacts that just signed up on one of your existing touchpoints and where you want to let the user go through another signup process for the reasons listed above.
Collecting and activating new contacts
You can use the Passpoint Portal to deploy new collection experiences:
- link the page to a mobile ad campaign (social, in-app, etc..)
- publish the page on an on-site QR code
To try the user experience, scan the following QR code with your smartphone (see the list of compatible devices here).